KARACHI: Pioneered seven years ago to promote bridal wear industry, the 14th edition opening last night with predominantly upcoming names emerges as an ideal platform for the new talent aspiring to make it big.
Consistently held twice a year since its inception in 2010, the three-day event catering to all things bridal including jewelry and accessories due to its ever increasing popularity has become the preferred and perhaps the number one choice for the budding designers aiming to showcase and promote their wares locally and internationally.
Featuring the likes of Amir Adnan and HSY as opening and closing acts, the line up for day 1 mostly dedicated to newcomers also included Yasmin Zaman, Rizwan Ahmed, Ayesha Farid, Naushad Imdad, Arsalan Iqbal and Hassan Riaz.
An integral force behind the creation and launch of BCW back in 2010, Vaneeza Ahmed, staging her come back from the last edition held in Lahore recently, is exhilarated about how it continues to exceed expectations with each passing show. Responsible for the choreography of the three-day showcase in Karachi, the former model is of the opinion that the platform in essence is for newer or less marketed designers looking for an opportunity to stand side by side with seasoned and established names of fashion.
Star power galore and a long list of celebrities walking the ramp through out the seven shows scheduled for the night, day 1 opening with Amir Adnan's collection for the wedding season, concludes with HSY's finale. Titled '1909' the latest line is an ode to the artisans of Pakistan and their craft, says Hassan Shehryar Yasin who has also been associated with the BCW since its inception.
Despite its lack in groundbreaking innovations or cutting edge statements, the Bridal Couture Week is not only the most eagerly awaited fashion weeks with substantial fan following but is also the most lucrative one in terms of its commercial success and generation of business. Featuring the bridal works of over twenty designers, the 14th edition is scheduled to conclude on Sunday April 2nd.
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