"Selfies"? Oh please that is so last year! This year, it's all about "Surroundies".
Confused? No need, we have got you covered!
Surroundies is a term coined by CCS Insight analyst Ben Wood which refers to a selfie taken with a 360 degree camera.
Wood, the chief of research at CCS, believes that the time is now for this form of content to take off.
"I think that history has shown, for example with the explosive growth on YouTube, that obviously there is a role for curated content, but user-generated content has been a massive driver on consumption," Wood told a US news outlet in a phone interview on Monday. "The reality is that 99 percent of user-generated content is not great, but the 1 percent that rises to the top can drive incredible amounts of traffic, with the advent of more affordable 360 cameras, combined with both YouTube and Facebook supporting 360 degree content, the 'surroundie' can become the new selfie in particular the way millenials want to share experiences."
This type of selfie is gaining popularity day by day due to the mass availability of 360 degree cameras and headsets which companies like Samsung, LG and many others are launching. With devices that can be attached directly on the phone, these devices are slowly but surely changing the way we will be viewing content over the next coming years.
The biggest factor that has resulted in the rise of the surroundie is likely to be the support for 360 degree content on Facebook and YouTube. The fact that Facebook has 1.65 billion monthly active users while YouTube sees hundreds of millions of hours of video watched every day, helps to provide big distribution channel for 360 content to take off. Users don't even need a headset to view the 360 content. They can scroll through it on a desktop or smartphone.
Wood said, "With 360, all you need is a camera and you can immediately share it. We have never had situation where there is instant distribution to billions of people."
So what will it be folk – Selfie or Surroundie? Only time will tell!
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