ISLAMABAD: Eid week is always considered to be the most celebrated time of the year for a Blockbuster film release in the country amid house full expectations.
The healthy trend on this Eid is that the audience have endorsed Pakistani Urdu films. The Urdu films Actor in law Zindagi Kitni Haseen Hai and Janaan are running full house during the Eid holidays in whatever space and time is allotted to them.
Movie goers can choose between Urdu movies Janaan Zindagi Kitni Haseen Hai and Actor in law Punjabi flick Lal Badsha and three Pashto project Titled Badmashi Ba Mane Ghulaam and BadmashiNa Manum."
A student Aleezay Inaam said that "I watched Actor in law with my friends and its was really entertaining. The film has all the elements of a social comedy.
Coming to cinemas on Eid has always a special charm."
This time demand of Pakistani Producers and Directors is fulfilled that only Pakistani movies should be released on Eid ul Azha.
A youngster Ali Manaan said, "I always prefer to watch Pakistani movies. On this Eid there is good choice of Pakistani movies. I am planning to watch Janaan on weekend."
In traditional single screen cinemas tickets are issued manually so it was nearly impossible to estimate total business generated from a film in such cinema.
However with the arrival of multiplexes which maintain the records of tickets sold now a near estimate of the film total business is easily established.
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