United Nations Office on Drugs and Crime has taken Pakistani singer Shehzad Roy onboard in its fight against drug demand by appointing him as its new National Goodwill Ambassador.
"Throughout his career as a singer, social worker and a humanitarian, Roy has shown an unwavering commitment to tackling illicit drugs," UNODC Executive Director Yury Fedotov was quoted as saying in a statement on their website. "His position as one of Pakistan's most famous singers, his enduring popularity with young people, and his energy and undoubted talent, will help UNODC publicise the dangers of drug abuse."
Roy has been congratulated by international singer Bryan Adams, among others.
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