Thursday, January 18, 2018

Mahira Khan’s Raees becomes most pirated Bollywood film of 2017

Photo: File 

Mahira Khan's Bollywood debut movie Raees was the most pirated one in 2017, Indian media reported.

According to a German piracy tracker, more than six million users shared Raees in peer-to-peer networks.

"I would love people to see Raees but not this way. It's frustrating and all the more disheartening because the pirated prints are now getting HD quality," the film's director, Rahul Dholakia, told an Indian news outlet. "You put so much money and effort and theatrical sales get badly affected."

Dholakia said that the talk of the film being uploaded online had started when it was being released. "I kept getting calls from the United States. On the day of the release, we brought it down on 175 sites."

Although all Bollywood movies are most of the times pirated, the fact remains that the practice affects the performance of the film at the box-office and also wastes the hard work the cast and crew put in the making.

A report states that India accounts for 60% of the total file sharers of pirated movies online, while Pakistan covers 16%.

In the list of most pirated movies, Raees was followed by Hrithik Roshan's Kaabil, which was released on the same date as Raees'. As per the German piracy tracker, around five million watched Kaabil online.

The reason why Bollywood films are pirated is lack of unity, director of the film, Sanjay Gupta, told Pinkvilla. He said rampant piracy did not exist in the South as they took a united stand against the problem. "Bollywood is far from united," Gupta said.  

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