Tuesday, April 25, 2017

Biryani helps Chinese couple bond with Pakistani neighbours in new TVC

Marketing is always a game of opportunity and brands are seen getting involved in a race to grab the latest headline or development to make use of it.

After 'zaalima' turned many heads – and various tea and beverage brands responded in kind, Shan Foods has unveiled its latest ad, showing their take on the burgeoning Sino-Pak friendship that has seen its fair share of ups and downs.

When a Chinese couple moves into town, they find settling in and making friends a daunting task. "It's not easy; we don't even eat the same food," the despondent wife tells her husband over a bowl of ramen noodles.

And then it hits her.

She hurries to the supermarket – on way checking recipes of Pakistani food – and buys a pack of Shan Foods' biryani masala. Putting great effort in cooking it, she manages to cook a steaming hot pot of biryani, swings the dupatta over her head, and rings the neighbours' bell nervously.

It turns out to be a hit! After all, who can say no to a piping hot, full-of-masala pot of biryani?

Considering the progression of China-Pakistan Economic Corridor (CPEC) and advancements at the Gwadar port, it's no surprise that a marketing agency used it to their gain.

Social media, without ado, responded to the new TVC. Here's what people have to say:

 

 

 

 

 

 

 

 

 

 

 

 

Check out the TVC here:

 

 

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